Over a half-century ago, on January 12, 1959, to be exact, a young African-American songwriter named Berry Gordy founded his company with a loan of $800 from his family, marking the birth of the “Motown Records Corporation.”  Motown played an important role in the racial integration of popular music as an African-American-owned label that achieved crossover success. In the 1960s, Motown and its subsidiary labels (including Tamla Motown, the brand used outside the US) were the most successful proponents of the Motown sound, a style of soul music with a mainstream pop appeal. Motown was the most successful soul music label, with a net worth of $61 million. During the 1960s, Motown achieved 79 records in the top ten of the Billboard Hot 100 between 1960 and 1969. Motown Documentary

Berry Gordy III (known professionally as Berry Gordy Jr., born November 28, 1929) is an American record executive, record producer, songwriter, film producer, and television producer. He is best known as the founder of the Motown record label and its subsidiaries, which was the highest-earning African-American business for decades.

As an irresistible force of social and cultural change, Berry Gordy’s legendary Motown made its mark not just on the music industry, but society at large, with a sound that has become one of the most significant musical accomplishments and stunning success stories of the 20th century. Diana Ross & the Supremes, Smokey Robinson & the Miracles, Stevie Wonder, the Temptations, the Four Tops, Marvin Gaye, Michael Jackson & the Jackson 5, the Marvelettes, Martha Reeves and the Vandellas, Gladys Knight & the Pips, Lionel Richie & the Commodores, Teena Marie, their music communicated and brought together a racially divided country and segregated society, around the world, touching all people of all ages and races.  No other record company in history has exerted such an enormous influence on both the style and substance of popular music and culture.

LESSONS  LEARNED

Competition breeds champions  

Don’t let the competition get in the way of the love 

Collaboration is the key to sustainability  

The creative process takes multiple talents and gifts 

Quality Control should be part of your long-term growth strategy

Innovate or be Stagnate  

If women are the most skilled, they get the job  

A great brand opens doors 

Artist or staff development helps with sustainability, self-esteem, and professionalism 

Music unites people of all races and backgrounds   

The sky is not the limit it’s just the top